Welcome to iGrow News, Your Source for the World of Indoor Vertical Farming
VIDEO: "Considerations for Marketing Vertical Farm Food Products To Consumers"
Science Cafe is organized by the OptimIA project team funded by the USDA SCRI grant program
Bowery Adds Associates to Marketing and Sales Operations
Bowery, the modern farming company, has made two key executive hires to oversee the company’s marketing and sales operations. Katie Seawell (formerly of Starbucks) and Carmela Cugini (formerly of Walmart) have joined Bowery as the company’s Chief Marketing Officer and EVP of Sales, respectively
"Successful Brand Structure And Promotion Are Key To Market Success"
The two greatest influencing factors in the competitive fruit trade are price and brand
People Don’t Buy Products, They Buy Better Versions of Themselves
What Apple, Samsung, and Starbucks learned from Pepsi